Company: Channel One Russia
Country: RUSSIA
Discipline: Soccer
Year pf production: 2012
Director: Roman Belyakovich
Photography: Dmitry Savinov
Actors: Emir Kusturica
Producer: Alexey Shmakov
Time: 2 min
Screening: Saturday 8th December 6.55 pm Sala Terrazzo


The promo’s main idea is to make a short advert as if it were the Serbian director Emir Kusturica’s (who starred in it) real film. The hero of the promo is a ball that we see through the staff’s eyes. Two games, two passions: cinema and sport are brought together. The ad mainly addresses to cinema lovers but also to a huge army of football fans.