Company: Rai Radiotelevisione italiana
Country: Italy
Section: SPOT & ADV PROJECT – FAST SPORT STORIES
Discipline: Summer Olympic disciplines
Director: Leonardo Vittorio Moretti
Editing: Andrea Briganti
Soundtrack: I am the Fire, di Tony Lee Stafford Jr edizione Sony Music Publishing
Producer: Giuliana Britt Mancuso , Sara Mellone
Synopsis:
For more than 70 years, Rai, the Italian state television, and sports have been linked by an unbreakable bond. With a 3-issue contract, Rai wanted to secure the broadcast of the top sports event of the next decade. The message that the past and the future of sports is guaranteed on its channels, is conveyed by the image of “fire”: an element with multiple meanings, such as the Olimpyc flame as a burning passion that is never extinguished, from which the choice of the song “I AM THE FIRE” was also derived which perfectly matches the great passion of the athletes who participate and have participated, such as Muhammad Ali, a great example of life and sports.