Company: RAI Radiotelevisione Italiana
Country: ITALY
Section: SPORT ADVERTS TV & WEBLOG
Discipline: Cycling
Director: Direzione Creativa RAI, Chief of Brand & Creative: Roberto Bagatti, Design Studio: Fullscream
Soundtrack: Smidernoise Sound design
Producer: RAI Radiotelevisione Italiana, Eva Pierdominici Creative Producer.
Running Time: 1 min
SYNOPSYS:
A bold and dynamic sequence that celebrates the tightly knit relationship between Futurist iconography and the Italian tradition of pro cycling, quoting the works of Depero, Balla, and Boccioni.