PR. Of CHINA, 2025 9min
Company: School of Journalism and Communication, Beijing Sport University
Section: SPORT & YOUTH
Director: Zhichao Zhang
Editing: Zhichao Zhang/Chentong Zhao
Photo: Chenxue/Zhichao Zhang/Chentong Zhao
Actors: Lie Ma/Weiyi Lian/Wei Dai
Producer: School of Journalism and Communication, Beijing Sport University
CoProducer: Shi Liu/Wenlong Yan
Synopsis:
Three pin collectors showcase their unique approach to trading. From the Summer Olympics to the Winter Olympics, from Beijing to Paris, their collections and exchanges span the globe. Through the act of pin trading, the Olympic stories and cultural exchanges behind these small but significant treasures are revealed. The work highlights the dissemination of Olympic culture, upholds the core Olympic values of excellence, respect, and friendship, and inspires more people to promote Chinese culture through the practice of pin trading.