FICTS – Fédération Internationale Cinéma Télévision Sportifs, recognized by the International Olympic Committee (IOC) which includes 130 Member Countries and is chaired by Prof. Franco Ascani Member of the IOC Commission for Culture and Olympic Heritage signed an important agreement with PELLIOT Outdoor Group Co., Ltd., in the presence of Vice President Mr Le Zhao, a major brand in China and Worldwide in the field of technical apparel and sports equipment for outdoor activities. Under this Agreement, FICTS grants to PELLIOT the title of “Global Official Partner & Exclusive Technology Sponsor” of its activities and events.
The aim of the agreement is to enhance and promote the PELLIOT brand within the institutional and promotional FICTS’s activities, with particular attention to the initiatives included in the “Cultural Olympiad Milano Cortina 2026”.
The three-year agreement will cover the entire FICTS activity cycle from 2026 to 2028, including:
- “Sport & Culture – Together for the Games”: to be held in the Olympic Regions before and during the Milano Cortina 2026 Olympic and Paralympic Winter Games (January – March);
- “Trofei di Milano Cortina 2026 – Education, Culture and Sport for Young People” (April – May) and
- “GenerAZIONE2026 – Sport powered by youth and education” (June), engaging students from primary and secondary schools in Veneto and Lombardy (Olympic Regions), aimed to promote sport and healthy lifestyles among young people;
- “SPORT MOVIES & TV – Milano International FICTS Fest” (November), the Final event of the 21 Festivals (across the 5 Continents) of the “World FICTS Challenge” Championship of Television, Cinema, Sport, Culture and Communication.”
PELLIOT strengthens its global presence by associating its brand with Olympic values, sporting culture and a global network of institutions, media, athletes and enthusiasts.
