FICTS – Fédération Internationale Cinéma Télévision Sportifs, founded in 1983 and headquartered in Milan, today represents a global benchmark in the promotion of sports culture through the universal language of images. Recognized by the International Olympic Committee, it is the only sports film federation to hold this recognition, consolidating its role within the Olympic Movement ecosystem.

With over 130 affiliated countries and more than 12,000 members, FICTS promotes the educational, ethical, and cultural value of sport through television, film, and new media. Its four-year program, summarized in the motto “FICTS Is Culture Through Sport” aims to spread a philosophy based on universal values ​​such as respect, inclusion, and social growth, with a particular focus on younger generations.

Strategic Expansion in India

In this international context, India is playing an increasingly central role in the strategy for disseminating Olympic culture. FICTS has officially recognized the Sports Asia Foundation, led by Nagendra Pulumati (FICTS Ambassador), as an authorized partner for the Indian territory.

 

This recognition marks a key step: all FICTS activities in India are coordinated and developed under the aegis of the Sports Asia Foundation, which acts as the Federation’s official representative in the country.

FICTS Events in India: A Hub for Culture, Media, and Youth

Thanks to this collaboration, the Sports Asia Foundation has received authorization to organize sports-related events, festivals, educational programs, and cultural initiatives under the FICTS brand. All events held in India to promote Olympic culture, sports media, and youth engagement are therefore included in the Federation’s official international activities.

Among these, the “GLOBAL SUMMIT INDIA” is particularly important. It benefits from the patronage and direct support of FICTS, as well as the use of its institutional logo as required by the World FICTS Challenge 2026 regulations.

This initiative represents a meeting point between institutions, media, young creatives, and sports stakeholders, with the aim of strengthening the dialogue between sport, education, and communication.

The Role of FICTS in the Olympic Movement

FICTS works in close synergy with members of the Olympic Family, International Federations, National Olympic Committees, universities, and cultural institutions around the world. Through screenings, exhibitions, conferences, and workshops, it promotes the Olympic values ​​of excellence, friendship, and respect, using the power of images as a tool for education and social transformation.

Collaborations with international organizations such as UNESCO, Olympic Foundations, and academic institutions further strengthen its mission: to transform sport into a global movement at the service of humanity, founded on universality, tolerance, and ethical values.

India, a key player in global sports culture

With the Sports Asia Foundation as its official partner, India is now one of the main development hubs for FICTS worldwide. The coordinated organization and management of events under the Federation’s aegis ensure consistency with international standards and contribute to disseminating a new vision of sport nationally and internationally: not just competition, but a tool for education, culture, and social growth.

From this perspective, FICTS’ presence in India represents not only geographical expansion, but a strategic investment in the future of younger generations and in building an increasingly inclusive and informed global sports culture.