Olympic Channel is a digital-first, multi-platform global media destination where fans can experience the power of sport and connect with the Olympic Movement all year round, especially in the periods between the Olympic Games as well as an over-the-top Internet television service to be operated by the International Olympic Committee (IOC). It was launched on August 21, 2016, alongside the closing of the 2016 Summer Olympics.
The primary objectives of the Olympic Channel (olympics.com) are the following:
- Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games
- Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world
- Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives
- As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education